Market Reconnection Podcast

HBN 009 - Human Marketing & Human Centricity with Bryan Kramer

In Episode 009 I got to jam with the "Zen of Marketing" as labeled by Forbes, Mr. Bryan Kramer. He is also a TEDtalk Keynote Speaker, Author of Shareology and Human to Human, as well as the CEO of a company called Pure Matter.
PODCAST EPISODE HIGHLIGHTS
These are some of the major takeaways that you should take note of from this episode:
 
Business has always been human-to-human. We do business with humans and companies seem to forget that quite often.
Companies need to focus on humanizing experiences.
What marketing was 10 years ago, today, and next 1-3 years will be completely different. However, at the epic center of it all are human experiences. AI, AR, VR will change those human experiences.
Human touch is essential to everything. Including business and marketing. Technology will not supplement the human touch but rather strengthen it.
Experiences such as Disney are things we remember as humans. Companies and brands need to focus on establishing such experiences with their customers.
Losing a client is a hard pill to swallow. Getting a new one is much harder than retaining an existing one. You lose an opportunity but to retain the client focus on engagement with them and create unique experiences.
Being human is quite fundamental. Everyone, including B2B and B2C should have access to the customer. Brands should be engaging with a customer more often and enforce a more 360 experience.
Customer service is in essence the new form or marketing.
Social media allows for a more human experience. Something that brands really need to pay stronger attention to and recognize of importance.
Attention and superior time for people should be more seamless rather than shutting them off. Think the Disney experience.
Delivering a better human experience can be one of the biggest marketing assets for companies.
THE BIZ GRIND YOUTUBE SHOW
The Biz Grind YouTube Show is a daily vlog where I talk about whatever but mostly a snapshot of my day-to-day shenanigans and a strong emphasis on entrepreneurship, business, or marketing. It is also a way for me to emphasize upon personal branding, building character, personality, and interest with other like-minded individuals.
Subscribe Today
LINKS
5 Essentials for Strategic Human Marketing - http://bit.ly/humanbusiness
FREE Marketing & Business Analysis - https://www.razorsharpdigital.com
Entrepreneurship: 1 Year All In, Wins & Challenges, & Glamour - https://medium.com/@ivan_temelkov/entrepreneurship-1-year-all-in-wins-challenges-glamour-492685e0e5d1
 

HBN 008 - State of Digital Marketing, YouTube Live, All Video & Entrepreneurship

Episode 008 is a solo gig and one that I'm actually quite excited about. It's all about marketing, YouTube live, and entrepreneurship. 
 
PODCAST EPISODE HIGHLIGHTS
These are some of the major takeaways that you should take note of from this episode:
Audit your brand on monthly basis to identify voids and untapped potential.
Use the right tools to help you stay ahead of competition. Be conservative though so you don't overspend.
Always define the meaning of a conversion for every type of digital campaign (i.e. SEO, PPC, Content, Social Media, etc.).
Engagement and Conversions are realistically 2 of the most important metrics you should pay attention to in any digital campaign.
YouTube Live now available for all users. Official rollout in May 2017. Checkout my first YouTube Live Session at http://www.youtube.com/ivantemelkov under the 'Live Sessions' playlist.
74% of all web traffic in 2017 is attributed to video. Video marketing should be a top marketing strategy for your business. (There is more video content uploading on the internet within a single month than what TV generated in 3 decades)
Be transparent with your customers and show added value upfront. Don't mislead them in a way that it misconstrues the entire proposition.
Entrepreneurship is a difficult path to walk but definitely not one that can be walked. Consider these 4 things - Business Plan, Venture Capital, Consistency, Spontaneity.
THE BIZ GRIND YOUTUBE SHOW
The Biz Grind YouTube Show is a daily vlog where I talk about whatever but mostly a snapshot of my day-to-day shenanigans and a strong emphasis on entrepreneurship, business, or marketing. It is also a way for me to emphasize upon personal branding, building character, personality, and interest with other like-minded individuals.
Subscribe Today
LINKS
5 Essentials for Strategic Human Marketing - http://bit.ly/humanbusiness
State of Digital - https://blog.hubspot.com/marketing/2017-state-of-digital-marketing#sm.00001k0betotuweo9xvv3noaplsd0
Video Marketing of 2017 - https://blog.hubspot.com/marketing/2017-year-of-video-marketing#sm.00001k0betotuweo9xvv3noaplsd0
FREE Marketing & Business Analysis - https://www.razorsharpdigital.com
Entrepreneurship: 1 Year All In, Wins & Challenges, & Glamour - https://medium.com/@ivan_temelkov/entrepreneurship-1-year-all-in-wins-challenges-glamour-492685e0e5d1

HBN 007 - Powerful Women In Business, Entrepreneurship, Building An Empire, & Human Centricity

In Episode 007 of HBN I was honored to jam with none other than Elena Cardone. She brought forth the diversification I was hoping for in discussing powerful women in business, women entrepreneurs, building an empire, and of course human centricity.
ABOUT ELENA CARDONE
Elena Lyons was born in Madrid, Spain and raised in New Orleans, Louisiana. After graduating High School she moved to Los Angeles at 17 and immediately started working as an Elite Model in numerous high fashion print editorials and national commercials.
PODCAST EPISODE HIGHLIGHTS
These are some of the major takeaways that you should take note of from this episode.
A 17 year old goes to Los Angeles to become an actress, supported herself, and made a very good living for herself.
Find the one you trust and focus on your passion and goals.
The G&E Show - about marriage and finding the work life balance, doing it all.
Humanizing your brand will yield major potential and advantages for you. The G&E Show accomplished that.
Find your passion and link up to that.
Have the desire to help people.
Always strive to influence others if you've made it.
Acknowledge the importance of monetization.
Comprehend the power and value behind being a problem solver.
Problems don't solve themselves unless you take action and initiative.
You won't get rid of the fears and insecurites unless you get wings.
Believe in yourself. Find the commitment.
Discipline - the ultimate way of pursuing your goals, dreams, and taking action towards them.
You must have a strong sense of optimism and avoid being a skeptic which will derail you from following your dreams, goals, and visions.
THE BIZ GRIND YOUTUBE SHOW
The Biz Grind YouTube Show is a daily vlog where I talk about whatever but mostly a snapshot of my day-to-day shenanigans and a strong emphasis on entrepreneurship, business, or marketing. It is also a way for me to emphasize upon personal branding, building character, personality, and interest with other like-minded individuals.
Subscribe Today
LINKS
http://www.elenacardone.com
http://www.grantcardonetv.com 
http://grantcardonetv.com/geshow/ 

HBN 006 - Social Media, Social Selling, & Human Business

On Episode 006 of The Human Business Narrative I chatted with Koka Sexton from Hootsuite and formerly of LinkedIn. We discussed topics such as importance of social media, social selling for lead generation, and of course human business. 
ABOUT KOKA SEXTON
Koka Sexton is a recognized social media marketing expert in the technology industry. He brings over 10+ years of business and sales experience with a strong passion for social media marketing. The social media evolution is a topic that he heavily promotes on a global level and through speaking engagements.
PODCAST EPISODE HIGHLIGHTS
These are some of the major takeaways that you should take note of from this episode.
A website is essential in 20th century.
If your brand does not have social media presence and activity than it's non-existent. Social media is a business-related function.
Companies are finally putting forth time, money, and training into social media.
Social media curriculum are forming based on market needs and necessities.
The rise of account based marketing and account based sales through social media.
An active salesforce on social media networks is helping companies build their pipeline and business results.
Employee advocacy and social media usage contributes to finding the right talent and better retention.
Companies should focus on humanizing their brand and using social media as a companion, resource, and tool to do so.
You can't succeed in any way, shape, or form without visibility and accomplishments. Social media plays an intricate role in development of visibility, awareness, and interest on social media platforms. Visibility creates opportunity.
Most people switch jobs every 2-3 years these days because of strategic purpose and skill development.
As a newcomer into social media, review your social media profiles and ensure that it's properly optimized and consistent with your brand. Determine what specifically you want to be known for in the marketplace.
Everything that you do online should be adding value to others in some extent. Focus on development of interest, awareness, and engagement with others.
Short form content such as blog posts, podcasts, etc. rather than long form which includes writing books may become quickly irrelevant.
Sales people need to be more heavily involved in the social media space and particularly using it strategically to prospect and engage for new business opportunities.
Experienced social media professionals should be finding opportunities such as The Human Business Narrative Podcast to share their experience, knowledge, and offer insight.
Always focus on providing value to others that would help them solve problems.
In appointment setting environments, first show value of extensive proportion before asking for a meeting.
THE BIZ GRIND YOUTUBE SHOW
Amongst other things I also have a daily show on YouTube. A show that focuses on business, entrepreneurship, startups, digital marketing, social media, and the biz grind. The goal is to help other entrepreneurs, business owners, and hustlers maximize their online potential in today's competitive digital world.
Subscribe Today
LINKS
http://www.linkedin.com/in/kokasexton/
http://www.hootsuite.com 

HBN 005 - Owning your brand using human centricity w/ Chris Brogan (@chrisbrogan)

In Episode 005 I was fortunate enough to chat with none other than Chris Brogan (@chrisbrogan). If you are an entrepreneur, business owner, or marketer you should probably be familiar with Chris. He spewed a wealth of knowledge and am truly hopeful that you will enjoy the guest interview as much as I did. It's a power house of information!
ABOUT CHRIS BROGAN
Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it! Learn more about him at chrisbrogan.com
PODCAST EPISODE HIGHLIGHTS
These are some of the major takeaways that you should take note of from this episode.
Personal branding is imperative that helps build awareness, interest, and recognition.
The human factor can change your business dynamics.
Connectivity with people, always.
Always be helpful to people, provide something of value.
Don't be everything to everyone. Figure out your buyer persona and appeal to them.
Care still stands as one of the top business practices that is heavily underutilized by businesses.
Storytelling helps businesses share something of common and develop interest.
THE BIZ GRIND YOUTUBE SHOW
Amongst other things I also have a daily show on YouTube. A show that focuses on business, entrepreneurship, startups, digital marketing, social media, and the biz grind. The goal is to help other entrepreneurs, business owners, and hustlers maximize their online potential in today's competitive digital world.
Subscribe Today
LINKS
http://www.chrisbrogan.com 
http://www.owner.media 
http://www.youtube.com/ivantemelkov 
http://www.razorsharpdigital.com 
http://www.twitter.com/ivan_temelkov 

HBN 004 - Search Engines, Search, The Human Element w/ Bill Slawski from SEO By The Sea (@bill_slawski)

In Episode 004 I was fortunate enough to sit down and chat with SEO legend Bill Slawski (@bill_slawski) from the famous SEO By The SEA http://www.seobythesea.com Search plays a huge part of our daily lives as humans and an even more important role in business. Bill, a veteran and guru in the search industry since the early 1990's shares his thoughts on the evolution of search.
ABOUT BILL SLAWSKI
Bill has a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law. He worked for the highest level trial Court in Delaware, Superior Court of Delaware, for 14 years as a court manager and administrator, and as a technologist/management analyst. 
Read the rest of Bill's story
BOOK GIVEAWAY
If you haven't already downloaded Episode 003 then go ahead and so so to WIN A SIGNED COPY OF Shama Hyder's new book Momentum. Answer a couple of questions and e-mail them to me for a chance to win. 
THE BIZ GRIND YOUTUBE SHOW
Amongst other things I also have a daily show on YouTube. A showthat talks about business, entrepreneurship, startups, digital marketing, social media, and the biz grind. The goal is to help other entrepreneurs, business owners, and hustlers maximize their online potential in today's competitive digital world.
Subscribe Today
LINKS
http://www.seobythesea.com
http://www.shamahyder.com 
http://www.youtube.com/ivantemelkov 
http://www.razorsharpdigital.com 
http://www.twitter.com/ivan_temelkov 

HBN 003 - Experience, knowledge, and experimentation matters in digital/social w/ Shama Hyder (@Shama)

In Episode 003 I got a chance to chat with one of the Top 30 under 30 global influencers, Shama Hyder (@Shama) The conversation took course towards digital, social, the human element, community, and how her company The Marketing Zen came about.
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
BOOK GIVEAWAY
You can win a FREE signed copy of Shama's new book 'Momentum'. Answer the following question, "What is your biggest digital challenge you are facing as we veer into 2017"? A randomly chosen winner will be selected who will receive a signed copy of the book.
LINKS
http://www.shamahyder.com
http://shamahyder.com/books/ 
The Human Business Narrative Podcast

HBN 002 - The power of social media & the human element w/ Carlos Gil (@CarlosGil83)

Carlos Gil is a social media influencer and a veteran. I got a chance to sit down and speak with him about how social media, community cultivation, and the human element has helped him build a career. You can find Carlos Gil on Twitter @carlosgil83, Snapchat (thecarlosgil), and just about every other social media platform in existence (except Musical.ly)
Thoughts, comments, questions? E-mail me at ivan@razorsharpdigital.com or tweet me @ivan_temelkov. Don't forget to download your FREE copy of 5 Essentials for Strategic Human Marketing. 

HBN 001 - Change & Positivity w/ Brian Fanzo (@iSocialFanz)

Welcome to The Human Business Narrative Podcast Episode 001! To kick things off in the new year 2017 I sat down with Brian Fanzo (@iSocialFanz) to change about change and positivity. This is a powerhouse of a guest interview. I encourage you to take notes!

EP 14: Bonfyre App, Startups, Tech, & STL Biz Community w/ @marksawyier

On EP 14 I sat down with @marksawyier, CEO of @BonfyreApp to discuss the mobile app. Being a NYC transplant to STL, I also asked Mark what inclined him to move to STL. Last but not least we chatted about the STL tech startup community and Silicon Valley resemblance.
Here are the questions from the podcast so you can follow along:
1. Can you introduce yourself to the listeners? Tell us a little bit about what you do.
2. Why STL from NYC?
3. What inspired/motivated you to take part in Bonfyre? Can you tell us a little bit about it?
4. What are some use cases for Bonfyre? 
5. What are your thoughts on STL startups & technological evolution?
​6. How do you see digital and technology shaping up in STL over the next 3 years?
7. Where can people find you on the web if they want to connect?