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Episodes
5 days ago
5 days ago
In this episode of Market Reconnection, Ivan breaks down the essence of purpose-driven marketing—why it matters, how to implement it authentically, and how it can transform your business from just another brand to a movement people want to be part of. Whether you're a solopreneur or scaling a startup, this episode will help you market with meaning—and profit with purpose.
Monday Jun 23, 2025
Monday Jun 23, 2025
On this episode of Market Reconnection, Ivan dives deep into the evolving relationship between artificial intelligence and human-centric marketing. Can algorithms truly understand people? Should marketers fear or embrace AI?
Ivan breaks down how Razor Sharp Digital uses AI tools to optimize strategy while keeping authenticity and empathy at the heart of every campaign. You'll learn how to balance automation with human connection, avoid robotic messaging, and use tech to deepen—not dilute—your brand story.
Whether you're a business owner, marketer, or agency leader, this episode will help you navigate the intersection of innovation and intention.
Sunday Jun 01, 2025
Sunday Jun 01, 2025
On this episode of Market Reconnection, Ivan and Justin reconnect to dive deep into the evolving landscape of GorillaBrave.
Justin reflects on his entrepreneurial journey, from childhood ventures to leading a hospital food service company through the pandemic. He shares valuable insights on humility, learning from failure, and the spiritual and strategic guidance that shapes both his life and business decisions.
The duo explores bootstrapping challenges, capital needs, and the vision for GorillaBrave as a launchpad for food entrepreneurs and original IP. They dig into financial planning, company structure updates, and the emotional weight of legal settlements—all while emphasizing the importance of discernment, honest relationships, and long-term impact.
Whether you're an entrepreneur, creative, or curious listener, this episode delivers a raw, real, and inspiring look at building something bold from the ground up to a $2 billion empire.
Sunday May 25, 2025
Sunday May 25, 2025
On this episode of Marketing Reconnection, Ivan gets raw about what it means to go all in—in business, in life, in fitness, and in soul.
Fresh off completing Ironman 70.3 Chattanooga on May 18, 2025, he unpacks the pain, the purpose, and the inner war behind chasing something bigger than yourself. This isn't about medals or marketing—it's about identity, discipline, and the version of you forged in fire.
Memorial Day weekend hits different this year, and every year. The BBQ came with a steep price tag—and a moment of silence that punched a hole through the noise. Because freedom costs. Greatness costs. And if you’re not paying with presence, you're paying with your soul.
Why are you building that business? Why are you running until your legs give out? Why are you doing any of it?
This one isn’t for the comfortable. It’s for the ones who feel called.
Sunday May 11, 2025
Sunday May 11, 2025
On this episode of Marketing Reconnection, Ivan dives into two powerful themes. Segment 1: Race Week – Ironman 70.3 Chattanooga. It’s almost GO TIME! Ivan shares the mental and physical rhythms of race week – from calming pre-race nerves and honoring personal rituals to dialing in logistics and celebrating the full journey. Whether you're racing or supporting someone who is, this segment is packed with insight, humor, and heart. Segment 2: Opinions & Guru Marketers – Why Most People’s Opinions Don’t Matter. Tired of the noise? So is Ivan. He breaks down why most critiques – especially from fake marketers and keyboard critics – are irrelevant. Learn how to protect your energy, tune out the fluff, and stay locked in on your mission with confidence and clarity.
Monday May 05, 2025
Monday May 05, 2025
On this episode of the Market Reconnection Podcast, Ivan goes in on the rise of the "QWERTY warriors" — the keyboard crusaders flooding social media with half-baked opinions, recycled narratives, and empty noise. With his signature style of keeping it Real, Raw, and Uncut, Ivan breaks down why authenticity matters more than ever in today’s digital age. He challenges listeners to stop chasing clout, stay in their own lane, and build something real, something lasting.
If you’re tired of the fluff and ready for a mindset shift that cuts through the chaos, this is the episode for you. Tune in and reconnect with what really matters in business, branding, and beyond.
Monday Apr 28, 2025
Monday Apr 28, 2025
On this episode of Market Reconnection Podcast, Ivan talks about how to stay focused, the social media noise that's derailing you, and why you can't trust anybody.
Monday Apr 14, 2025
Monday Apr 14, 2025
On this episode of Market Reconnection Podcast, Ivan talks about his upcoming Ironman 70.3 race, why you should always choose hard, and how being different is a good thing. Resilience, strength, consistency, and a different angle are also essentials for modern business and this episode talks a lot about those things that you can benefit from.
Monday Apr 07, 2025
Monday Apr 07, 2025
On this episode of Market Reconnection Podcast, Ivan talks about the GorillaBrave kick-off, getting a little political about the recent Hands Off Protest, health & fitness, and discussing your modern business card aka personal brand. Sheep will be sheep, health & fitness is more than just eating and working out, and your personal brand is why people do business with you.
Monday Mar 31, 2025
Monday Mar 31, 2025
On this episode of Market Reconnection Podcast, Ivan talks about his newest joint business venture GorillaBrave, John The Baptist, and being Unstoppable. This is a very special episode not only because of GorillaBrave but due to the huge biblical significance of Ivan's name and its relation to life and business. If you were looking for some extra motivation today, this episode is one that will get you fired up and moving.