Ep 040 - Artificial Intelligence & Human-Centricity: Finding the Balance in Modern Marketing | Market Reconnection

On this episode of Market Reconnection, Ivan dives deep into the evolving relationship between artificial intelligence and human-centric marketing. Can algorithms truly understand people? Should marketers fear or embrace AI?

Ivan breaks down how Razor Sharp Digital uses AI tools to optimize strategy while keeping authenticity and empathy at the heart of every campaign. You'll learn how to balance automation with human connection, avoid robotic messaging, and use tech to deepen—not dilute—your brand story.

Whether you're a business owner, marketer, or agency leader, this episode will help you navigate the intersection of innovation and intention.

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