Sunday May 25, 2025
Ep 038 - All In: The Ironman Mindset for Life, Business, and Purpose | Market Reconnection
On this episode of Marketing Reconnection, Ivan gets raw about what it means to go all in—in business, in life, in fitness, and in soul.
Fresh off completing Ironman 70.3 Chattanooga on May 18, 2025, he unpacks the pain, the purpose, and the inner war behind chasing something bigger than yourself. This isn't about medals or marketing—it's about identity, discipline, and the version of you forged in fire.
Memorial Day weekend hits different this year, and every year. The BBQ came with a steep price tag—and a moment of silence that punched a hole through the noise. Because freedom costs. Greatness costs. And if you’re not paying with presence, you're paying with your soul.
Why are you building that business? Why are you running until your legs give out? Why are you doing any of it?
This one isn’t for the comfortable. It’s for the ones who feel called.
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