HBN 013 - Return On Relationship (#RonR) and Humanization of Business

August 1, 2017

On Episode 013 of The Human Business Narrative podcast I got a chance to sit down with none other than Mr. Ted Rubin. The guy behind the infamous #RonR social media hashtag, Be Good To People trend, and former Seth Godin employee. 


These are some of the major takeaways that you should take note of from this episode: 

  • A network gives you reach but community gives you power.
  • Most B2B commerce is commodotized.
  • R On R is the value perceived through a new relationship and accrued perception over time. It's about people.
  • All business is human-centric but many brands are forgetting this. Brands need to treat consumers/customers as humans rather than numbers and sales.
  • So many marketers and businesses are looking at things from a marketing lens. Stop doing that and focus on the human element and recognition of people.
  • Relationships are like muscle tissue, the more they are engaged the more valuable they become.


The Biz Grind YouTube Show is a daily vlog where I talk about whatever but mostly a snapshot of my day-to-day shenanigans and a strong emphasis on entrepreneurship, business, or marketing. It is also a way for me to emphasize upon personal branding, building character, personality, and interest with other like-minded individuals.


  • http://www.tedrubin.com 
  • 5 Essentials for Strategic Human Marketing - http://bit.ly/humanbusiness
  • FREE Marketing & Business Analysis - https://www.razorsharpdigital.com
  • Entrepreneurship: 1 Year All In, Wins & Challenges, & Glamour - https://medium.com/@ivan_temelkov/entrepreneurship-1-year-all-in-wins-challenges-glamour-492685e0e5d1

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